The branding we've done shows up at the top, same as the picture in the example at that link.
The screensavers we put on take up the whole screen when the phone goes idle.
In the example, there is an additional "Gone Fishing" which is a different-sized area to the area the branding occupies (so I'm fairly sure I can't use branding to put stuff in that spot).
What I was wondering was if this was an actual status, or maybe they've just created a screensaver with a small, well-positioned image and a transparent background?